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FOR FOUNDERS. FOR CEOS. FOR BRANDS THAT HAVE OUTGROWN THEIR OWN EDIT.
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Viva Vibrant helps brands reclaim their authentic voice and
amplify their cultural richness.
The journey from black and white to full color.
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​
Viva Vibrant helps brands reclaim their authentic voice and
amplify their cultural richness.
The journey from black and white to full color.
​
FOR FOUNDERS. FOR CEOS. FOR BRANDS THAT HAVE OUTGROWN THEIR OWN EDIT.
​
​
VIVA VIBRANT
I am Alicia Romero Rodriguez, a brand architect, cultural strategist, and luxury brand executive. I help founders, CEOs, and brands move from black and white to full color.
Viva Vibrant helps brands reclaim their authentic voice, amplify their cultural richness, and become multi-dimensional, blending strategic vision with flawless execution to move brands from black-and-white thinking to full-color vibrancy.
29
4
Private equity exits carried from senior leadership teams.
20
2020
01 BLACK &
WHITE
Deconstructing the current brand identity to uncover the hidden soul and potential for color.
A three-stage journey from black and white to full vibrancy.
Bespoke every time.
There is no template.
THE VIBRANT BRANDS ELEVATION METHOD
02 SHADOW & CONTRAST
Building the structural foundation and strategic positioning that allows for multi-dimensional growth.
03 FULL COLOR VIBRANCY
The return to color: launching the brand into the cultural slipstream with vibrancy and soul.
AS TRUSTED BY
"She moves at the speed of culture without losing the soul of what you built."
"For any brand or private equity firm looking for a fractional CMO who can move at the speed of culture without losing the soul of what you built, she is exactly who you need in the room."
SENIOR VICE PRESIDENT,
THE ESTÉE LAUDER COMPANIES
SUSAN AKKAD
"If you need someone who can turn cultural relevance into actionable business impact, Alicia is that rare talent."
"As one of the first major markets to open for the brand, we knew we needed an expert partner that could bring together cultural relevance and consumer insights. Â In partnership with Alicia, we crafted a marketing strategy for the region delivering lasting market opportunity for Patrick Ta Beauty in Mexico.Â
KIMBERLY VILLATORO
CEO,
PATRICK TA BEAUTY
"If you are standing at the threshold of what comes next, Alicia is who you call."
"I have spent over 25 years building a practice rooted in clinical excellence and community trust. When it came time to transition my life's work to my daughter, I needed someone who could see what we had built and help us define what we were becoming. Alicia understood that a founder's brand is not a logo.""
Dr. Eugene J. Nowak, DO FAOCD
FOUNDER & CEO,
NOWAK AESTHETICS